How Digital Technology has impacted the film industry
As the saying goes, a limitation to one person is obviously a liberation to someone else, and that the terminology is sensitive and impeded by subjectivity itself. Some think that technology comes with crisis, uncertainty and loss but others argue that the loss of particular elements of ancient filmmaking is a nice thing and that the uncertainty is likely to usher in incalculable possibilities.
With such likely immeasurable possibilities, it’s hard to quantify the impacts that technology has on the film industry. It is for this reason, we have to focus on these impacts, especially on production process with regard to cameras, costs, shooting, editing, preservation, distribution, and exhibition of a film as explained in this article. So let’s start.
The greatest impact of technology in the film industry is perhaps on cameras. With modern cameras, cinematographers can shoot in higher definitions which allow viewers to take in most of the marvelous job in selected design. Technology has driven the entire film segments, enabling movies which were not possible before.
Costs/ Economic impacts
For old school film makers, the film is the preferred medium. Unfortunately, it’s too expensive for studios to authorise. The films have several cons which hinder the authenticity a film maker goes for; It’s impossible to reuse a film since shooting must have a footage for the crew to use. In addition, editing of the film is another costly process.
Going digital therefore comes as a relief to filmmakers as they are able to forego all those large film canisters that were synonymous with film-making. Production companies are also able to complete their shooting schedules within time and with less waste, keeping the whole process within or close to set budget.
Editing / Post Production
Editing of films which involves adding visual effects to a film is a very precise and simple art than the painstaking process editors used to undergo in the past. With modern technology, digital effects are created and added to films within the family of programs. The same software allow editors to edit film sections, simply piecing all scenes together once all the post-production effects like high definition audio files have been added. The final result is a cleaner film with effects that seamlessly blend with the movie.
Film shooting is another aspect of film making that makes full use of modern technology. It’s been made much easier with the use of multiple cameras on a single shot. This simply means you can shoot from the angles you want at the same time without wasting time to move around for retakes. Economically, this is beneficial because you never know which pieces (including those taken during rehearsals) you may need during editing. So you save time and transport needed to move back to shooting areas.
Though digital film distribution has not quite reached its peak, it still stands to benefit. YouTube has been the most common way of marketing. Studios have been able to release huge-budget trailers through different YouTube channels where users can get them fast and easily.
Film Rights are also being distributed to consumers digitally. At the same time, film companies are considering online film distribution as it seems cheap, easy and fast.
With modern technology, the worries of films crumbling and damaging over time is history. There are numerous ways films can outlive their usefulness. Companies can store digital films in their servers without taking a lot of space. Maintenance costs for servers are also lower. Digital archives have also proved easier to backup, restore or access films.
In Conclusion; without modern technology, it would be almost impossible for Hollywood to produce volumes of films like it does. This makes it difficult to ignore film versus technology debate.