Digital Marketing

The Magic of Real Estate Video: Using Visual Storytelling to Increase Property Sales

Real estate video has become a potent tool for boosting home sales in the digital era. Potential buyers can experience a house in a way that images and descriptions cannot through visual storytelling in videos. Real estate video is a crucial marketing tool in the sector for the following reasons:

The Benefits of Using Real Estate Videos as Marketing Tools

  • Enhanced Participation and Exposure

Real estate videos are becoming a powerful tool for boosting property exposure and engagement. The power of visual storytelling may captivate the audience and build an emotional bond with the setting. Because you can share video tours, they can get in front of more people on social media and other online platforms.

The property may sell more quickly and attract more potential buyers due to the increased visibility. According to data, listings with videos receive four times more inquiries than those without. Using real estate videos, you may improve your marketing efforts and raise your chances of selling a property quickly and for more money.

  • Presentation of Property Characteristics

In contrast to images, a real estate video is an effective tool for showcasing a property’s advantages. Potential buyers can better understand the home’s design, flow, and amenities through video tours. A closer look at particular features and details is possible thanks to the camera’s ability to zoom in.

Real estate movies help prospective buyers see themselves living there and better understand what it would be like. Video can also help set the scene for the property’s location and portray its size and scope. Real estate videos can help entice potential buyers and eventually result in a successful sale by highlighting a property’s best characteristics.

  • Difference from the Competition

Your listings can stand out from your rivals with the help of real estate videos. An effective marketing technique can draw in potential customers and highlight a property’s distinctive attributes. Using video as a marketing tool can significantly improve your ability to attract customers in a crowded market.

Additionally, it shows that you want to spend in your listings and go above and above to promote your customers’ homes. You can set yourself apart from your rivals and convince your clients that you are committed to selling their homes with a well-made real estate video.

  • Tours online and remote viewing

Because it enables purchasers to inspect properties remotely during the pandemic, real estate video has become essential. Virtual tours have evolved into a crucial tool for examining homes remotely due to travel restrictions and safety concerns. Thanks to these tours, potential buyers can get a sense of a house without actually being there, which can offer a 360-degree picture of the room.

Thanks to real estate videos, buyers may now inspect and assess a property’s features and design without visiting in person. Also, it has made it simpler for real estate brokers to present homes to a larger audience, boosting the visibility and accessibility of their listings.

Final Reflections

In today’s digital era, a real estate video is a potent tool for boosting real estate sales. Increased visibility and interaction are possible thanks to the ability to highlight property highlights, set oneself apart from rivals, and conduct virtual tours and remote viewing. Investing in high-quality video production can yield a sizable return on investment by attracting more prospective buyers and accelerating the sale of properties. Vidsta are real estate video production experts that you can work with to produce the best videos of all your listings.

Digital Marketing

Advantages branding specialists bring to businesses

When it comes to branding, graphic style, and logo design are the first things that come to mind. Yet, there’s more to branding than just a logo design.

How the audience of your business understand its vision and values is what branding is. Trying to grow your business means to create a brand that provides the most impact on your targeted audience.

A strong brand sets expectations not only with customers; your employees are also inspired to stand behind it. Making a brand recognisable is the ultimate goal of all types of businesses.

Long-lasting relationships with consumers are formed with easily-recognisable brands. This is the top reason for businesses to hire branding specialists.


The impact a great brand brings to businesses


The services and values offered by a business are neatly packaged in its brand. A great brand quickly makes its audience understand the value behind it.

The various aspects of branding include:

  • Packaging and product designs
  • The brand’s visual identity to include photos, logo, fonts, and colour
  • Influencers, sponsorships, press, and partnerships
  • Communications and advertising
  • Product descriptions and pricing
  • Consumer and in-store experience

An emotional connection between consumers and the product is established by a brand. Consumers easily recognising the brand start to feel something with it every time they see it.

Some of the best brands that have created feelings with audiences across the globe include Coca-cola, Apple, Nike, and more.


Advantages Branding Specialists bring to Businesses


Opting to hire branding specialists to create a unique and outstanding brand for your business brings multiple benefits, to include:

Increased revenue

Revenue is seen to exponentially rise as much as 23% with the right brand. Organic promotion and repeat sales from loyal customers are the factors that increase revenue.

Consumers start to remember a consistently-designed brand. They will right away think of your brand when they look for similar services or products. Good branding specialists create consistent brand designs that help to make consumers remember after a couple of interactions with it.

Get an edge above the competition

Competition is stiff in almost all types of businesses. Yet, many companies don’t consider branding to be important. Businesses that go this route lose out on this amazing marketing tool.

Hiring branding specialists provides a business with a crucial business strategy that is brand-aligned.

Release the full potential of a business

Releasing the full potential of a business is through a great brand design. A strong brand designed by a reputable branding specialist allows the business to max its full potential.

The expertise and experience branding specialists bring to the table allows them to create unique brand identities to immediately boost a company’s image.

An outside source of fresh ideas

Many businesses opt to have their branding done by their employees. Yet, the familiarity of employees towards the values and visions of the business runs the risk of producing stagnant ideas.

An outside source such as a reliable branding specialist can bring a ton of fresh ideas that are meant to create a strong brand for the business.

Contrary to common misconception, hiring branding specialists is a cost-effective strategy for all types and sizes of businesses. A strong brand is one marketing strategy that rakes in revenues. Get graphic design by




Digital Marketing

Reasons why a digital marketing strategy can help your Brisbane business

The modern technology revolution has small and medium-sized businesses scrambling to keep up with the changes. Digital marketing strategy Brisbane has become the change happening in the brick and mortar industries that want to have an online presence as well.

A business nowadays can only be seen as thriving and successful when it attracts more than its share of targeted audiences. However, the daily traffic to a website is not the means to an end even when they number in the thousands.

What counts is turning the daily traffic to sales or leads.


Reasons for the importance of Digital Marketing Strategy


Your business can become thriving and successful with the effective use of digital marketing strategies, to include:

Digital marketing is the great equaliser for all types and sizes of businesses

Large corporations and multinationals are not the only businesses that have exclusive use of digital marketing. On the contrary, digital marketing is the great equaliser when it comes to online business marketing. The field is levelled with the opportunities provided by digital marketing to small and medium businesses.

Large companies no longer hold the keys to marketing and sales processes with the availability of resources given to small and medium enterprises as well. Dealing with loads of customers even without physical stores or a call centre can be effectively dealt with by small enterprises with the help of digital marketing strategies.

Low-cost marketing

A low-cost marketing channel is provided by digital marketing to small businesses having limited capitalisation and resources. A financial report stated that the low-cost of digital marketing strategies implemented by small enterprises made them save more as they promoted their various services and products. The CPL or Cost-Per-Lead marketing strategy used by digital marketing produced bigger sales results compared to other forms and types of marketing tactics.

Conversion is the guaranteed result

Incoming traffic to a business website can only be deemed successful if it is converted into sales, leads or subscribers. The traffic is meaningless in itself without conversion. Conversion optimisation is the top priority of all digital marketing campaigns.

Converting the traffic into leads is the result of using various digital marketing strategies such as email marketing, SEO or Search Engine Optimisation, and social media marketing. Combining all three digital marketing strategies in a sales campaign delivers high conversion rates. This becomes possible because of the effective use of interaction and communication processes reaching out to targeted audiences.

Higher revenues

Using digital marketing strategies to generate high rates of conversion will naturally spell higher revenues for any type and size of the enterprise. Small and medium enterprises using effective digital marketing strategies get a better chance of expanding their businesses in their local areas as well as overseas.

Opens personal engagement with targeted audiences

A business or brand can become popular when personal engagement with targeted audiences becomes one of the business practices. When expectations about the brand are met, increased customer satisfaction rates also increase. The proper handling of audience interactions and engagements are techniques provided by digital marketing campaigns.

The success of a business is not measured in a large number of visits to your website. These tons of visits need to be converted to leads for you to rake in expected revenues. The use of effective digital marketing strategies will help your business survive and thrive. Edge Marketing will set up a digital strategy for your business and lead you to your way to success.



Blog Digital Marketing Tips

Digital Marketing, what is really today and why it is the key to the growth of companies

Even today, for many marketing managers and entrepreneurs, digital marketing , or Web marketing, simply means managing the company’s website or Facebook page. It is a simplistic and outdated vision. Without necessarily having the most sophisticated technologies available on the market, every company can take advantage of digital marketing, which is really essential to grow, because the shopping paths (customer journeys) are now mostly on the Internet, and this it happens in every market, consumer or business-to-business (B2B) . Marketing has become a fundamental part of digital transformation, and it is important to clarify what it is.

Index of topics

What is Digital Marketing and why it is important
In the academic world and among professionals, digital marketing is called in many ways: Internet marketing, e-marketing, web marketing, modern marketing. Dave Chaffey, author of the book “Digital Marketing: Strategy, Implementation and Practice” and other best sellers on the subject, provides this simple definition: ” Digital Marketing allows to achieve marketing objectives through the use of digital technologies and media “. How to do it in concrete? We need to manage the online presence of the company through the different online channels, ie websites, mobile apps and social media, and use online communication techniques such as search engines, social media marketing , online advertising, e-mail marketingand partnerships with other sites. The goal is to acquire new customers and provide better services to current ones, expanding and strengthening relationships, through CRM (customer relationship management) and marketing automation . However, in order for digital marketing to be successful, it is necessary to integrate these online activities with those carried out on more traditional media, such as print media, TV, direct mail, with a view to multi-channel communication.

Digital marketing has the advantage of allowing the measurement of each activity. In creating a marketing plan, however, it is necessary to establish what it is useful to measure, without getting lost in the sea of ​​data, and to put in place improvement actions constantly monitoring the results achieved.


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The 5 pillars for doing Digital Marketing
Digital marketing ultimately consists in creating effective relationships between consumers and companies, not only to reach and convince them but also to listen and learn from them, responding to comments and requests. This happens through different methods, summarized in 5 key elements:

1 Digital device. To interact users use smartphones, tablets, PCs, TV, to access websites and apps

2 Digital platform. Most interactions take place through a browser or an app that can be reached from the most popular platforms and services: Facebook and Instagram, Google and Youtube, Twitter and Linkedin.

3 Digital media. You can use different channels, company or payment, to reach and engage customers, with advertising, e-mail and messages, search engines and social networks.

4 Digital Data. Collecting and analyzing data is fundamental and complex, also due to the need to comply with data protection regulations, and in particular the GDPR that came into force in Europe this year. For this crucial activity, the technologies for the Data Management Platform (DMP) are increasingly being used.

5 Digital Technology . The last and fundamental piece is that of marketing technologies (martech) that facilitate the creation of interactive experiences of sites and apps, and help to segment audiences, create targeted campaigns and increase conversion rates.

The objectives of Digital Marketing: customer experience and CRM
As we can see, this is a 360-degree approach, which aims to improve customer experience and develop relationships in a multi-channel context, thus going beyond the mere promotion of products and services.

In this context, the role of technological platforms ( marketing technologies, or martech technologies ) is very important, but even more so is the organizational approach. It is necessary to break the silos that divide traditional and digital marketing, manage online channels to support the entire sales cycle, from pre-sales to customer support, working together for a common goal. Naturally new skills are needed: many companies are facing this step with important change management projects aimed at creating a digital mindset in people that represents a new humus on which to engage modern marketing.

The 4 stages of Digital Marketing
Synthetically we can identify four fundamental phases that correspond to the same objectives of the digital marketing specialists.

React : reach out to potential customers, with an acquisition strategy aimed at creating online and off-line awareness and channeling to the company’s web channels. A

Blog Digital Marketing Tips

How online marketing works

The definition of web marketing and its operation
You hear about it often but it is obvious that if you’re not in the industry, there are many doubts and with this article we want to clarify in detail how online marketing works. What are the most effective strategies and tools that can increase your company’s sales and thus earnings?

We could say that doing online marketing means thinking about how to sell our product on the web: it’s true, it’s definitely the main objective . But this is not enough, since it is the same objective as advertising for example or public relations. There is more.

Can we indicate as a definition of web marketing all the actions carried out to create and maintain business relationships ? For example on social networks or in participation in groups and industry forums. We say that it is undoubtedly a vital component but also the relational aspect is not sufficient to give meaning to the work of those who “do” online marketing.

Promotion, sales, social networks, e-commerce, customer care, brand positioning: many actions that are conducted individually can also make you achieve momentary results but that, only if organized in a single strategy, lead your company towards growth and stability.

Online marketing allows you to fully develop the potential of your business, strategically exploiting each channel: so you can see sales grow but also improve the positioning of your brand, differentiating yourself from the competition and increasing contacts with your potential customers in target.

Channels and web marketing strategies
Organizing a web marketing campaign means coordinating and integrating all these different actions among themselves and finding, for each channel to be used, the most effective and able to generate an economic return. What we need to pay attention to exactly this point: the ROI that we get in the face of a given budget to invest.

Very often what makes you waver – in the initial phase – those who have never done online marketing, it is the idea of ​​having to start with a considerable investment. But once the return on investment , which can be monitored and measured over time, is calculated , you can begin to understand the enormous potential that a well-organized and well-defined online strategy is able to get you.

An effective strategy involves organizing different phases:

activity planning
creating a site
activities to generate traffic ( increase visits )
increase in conversions
analysis of the results

In the moment in which each of these phases corresponds to a positive result and therefore a measurable ROI with respect to the budget allocated at the beginning, an effective and productive chain is established, stable and continuous over time, measurable and above all scalable.

But what are the different channels on which to organize and conduct effective web marketing strategies?
In fact we have already mentioned, among the lines, the most important channels. In summary, with some more technical detail for precision, here are the web marketing channels on which we develop the strategy for your company:

Website and Blog
Social Media
Seo positioning for search engines
E-commerce if expected
Video and YouTube channel
Paid Campaigns

The key to success lies in the differentiation of the channels and in the organization of a specific strategy for each one. Relying on only one online channel and going for trial, is the most risky way to see to frustrate every effort, waste time and budget.